Model the annual saving from moving a share of your OTA revenue to direct booking. Card processing on the shifted revenue is netted off, because direct booking is cheaper than an OTA, not free, and ignoring the payment fee overstates the result.
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Across every channel.
Airbnb, Vrbo, Booking.com combined.
Use your own effective rate, not the headline number. Host-only pricing often lands near 15%.
A modest first target is more useful than assuming you replace the OTAs entirely.
Direct is cheaper than an OTA, not free. Around 3% is typical.
Net annual saving
$6,000
after card processing
Over five years
$30,000
undiscounted
This models commission only. It does not account for the cost of running a direct channel — a booking engine, a website, email, and the time to manage it — nor for the guests you would still acquire through the OTAs. Treat it as the ceiling on what the shift is worth, then subtract what the channel costs you to run.