The STR marketing standards inkSTR enforces, written down and free.
Checklist-driven playbooks for vacation rental and property management sites. Read them, download them, run them by hand, or let the product run them for you.
Free, no email required · Downloadable as Markdown
The playbooks
Each one is the practical standard for one part of STR content marketing, at checklist altitude, with the reasoning behind every item.
GEO & AI-Citation Playbook
How to get your vacation rental site mentioned and cited by ChatGPT, Perplexity, and Google AI Overviews.
ExploreSTR Schema Markup Playbook
The structured data types a vacation rental site actually needs, field by field, with the mistakes that get sites penalized.
ExploreWhy we publish these
These playbooks describe the standards inkSTR holds every generated article and page to. Knowing the standard has never been the hard part of content marketing. The hard part is applying it to every article, every schema block, and every page, every single day, without drift.
So the checklists are free. If you run them by hand, your site gets better and we are glad. If you would rather have them enforced automatically on everything you publish, that is what the product does.
Get more guides like this
New SEO and AI-search guides, straight to your inbox. No spam, unsubscribe anytime.
Frequently asked questions
Read the standard, or have it enforced automatically.
Point inkSTR at your site and every rule in these playbooks runs on every article. Your first 3 articles are free.
3 free articles · Grounded in your real data · Cancel anytime