The STR marketing standards inkSTR enforces, written down and free.
Checklist-driven playbooks for vacation rental and property management sites. Read them, download them, run them by hand, or let the product run them for you.
Free, no email required · Downloadable as Markdown
The playbooks
Each one is the practical standard for one part of STR content marketing, at checklist altitude, with the reasoning behind every item.
Why we publish these
These playbooks describe the standards inkSTR holds every generated article and page to. Knowing the standard has never been the hard part of content marketing. The hard part is applying it to every article, every schema block, and every page, every single day, without drift.
So the checklists are free. If you run them by hand, your site gets better and we are glad. If you would rather have them enforced automatically on everything you publish, that is what the product does.
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Frequently asked questions
Yes. Every playbook is readable in full on the page and downloadable as a Markdown file, with no email gate and no account. The checklists are the standards inkSTR enforces automatically; publishing them costs us nothing and helps the operators who want to run them by hand.
No. Each playbook is written to be actionable on its own: what to do, why it matters, and how to check your work. inkSTR exists for teams that would rather have every item applied automatically to every article and page instead of maintaining the checklist by hand.
They are the same standards, written at checklist level. The product enforces them with automated checks, structured data generation, and content scoring on every article it publishes. The playbooks describe what good looks like; the pipeline is how it gets applied consistently at scale.
Yes. The series starts with AI-search citations and schema markup because those are the two areas STR operators ask about most. New playbooks are added as they are written, and existing ones are updated when the underlying practice changes.
Read the standard, or have it enforced automatically.
Point inkSTR at your site and every rule in these playbooks runs on every article. Your first 3 articles are free.
3 free articles · Grounded in your real data · Cancel anytime