Built by an STR operator who needed it first.
inkSTR started as the content and SEO playbook behind a real short-term rental company. It became a platform so other operators can run it without writing a word.
3-day free trial · your first 3 articles included · nothing charged during the trial
The story
From one Nashville rental to a 27-property company
- 2019
After 12+ years in marketing, including managing over $70 million in ad spend across Meta and Google, Chase starts his own marketing agency.
- 2022
He uses the agency profits to buy his first Nashville short-term rental. The draw was the tax savings. Then he finds he loves hosting and is good at it. The property was projected to earn $65K and brought in $95K in its first year.
- Next
Referrals, word of mouth, and SEO grow that one property into Maverick STR, a portfolio of 27 properties managed through full-service and revenue management.
Along the way Chase built 70+ websites for property managers and direct-booking hosts, learning what converts, how to drive traffic, and how to get SEO right for STR operators. For Hemlock Hills Cabin Rentals in the Smoky Mountains, his team grew monthly Google Search clicks from 788 to 5,730 and generated $309,775 in direct booking revenue over 13 months.
- 788 → 5,730
- monthly Google Search clicks for Hemlock Hills Cabin Rentals
- $309,775
- direct booking revenue over 13 months
- 70+
- websites built for property managers and direct-booking hosts
Why inkSTR exists
Consistent content wins direct bookings. Nobody has the time.
That playbook became inkSTR, a blog automation and SEO platform built for STR operators. It combines what Chase learned from over a decade of marketing and years of running short-term rentals: consistent, search-optimized content is the most reliable way to drive direct bookings, and most operators never have the time to produce it.
inkSTR does the work for them, so hosts get more traffic and more direct bookings without writing a word.
Put the playbook to work on your site
Connect your project and get a real strategy and real articles in minutes.
3-day free trial · your first 3 articles included · nothing charged during the trial