Grow gives you the full content pipeline plus most of the automation layer: AI strategy, keyword research, article writing, auto-publishing (Wix, WordPress, Claude, Lovable, Bolt, or any custom site via API), GSC integration, image library with AI-generated alt text, internal linking engine + full-site link sweep, indexer dashboard, content replenishment, author pages, Knowledge Hub, 4 background agents + Agent Hub, the 8-loop feedback engine, and quality scoring with auto-improvement loops. Scale adds the Inka keyword-intelligence agent, AI Strategist chat, auto-refresh (SERP drift automatically regenerates at-risk articles weekly and queues them for one-click review), manual content refresh & rewrite tool, mix-and-match publishing per project, rank tracker (organic + AI Overview), Site Audit, the on-page SEO suite (H1/H2, semantic, redirects, KBT, health score), GEO tools, schema markup auto-broadcast, auto FAQ schema, AI visibility tracking, AI citations tracking, brand audit, backlink analytics + link gap, programmatic SEO pages (up to 500), PMS integrations + Hospitable one-click import, and PMS insights.