InkSTR + OwnerRez
OwnerRez runs your channel management and direct booking engine. InkSTR is the blog content engine behind it — turning that operational data (listings, photos, reviews, booking patterns) into SEO articles that drive organic traffic from Google and AI search to your commission-free channel.
3 free articles · Grounded in your real data · Cancel anytime
What is OwnerRez?
Property management software for vacation rental owners and managers
OwnerRez is property management software for vacation rental owners and managers, handling bookings, guest communication, listing distribution, and accounting in one platform.
Why OwnerRez operators use inkSTR
OwnerRez gives you a powerful booking engine and deep API connections to the major channels. But content marketing is still manual work: keyword research, writing, publishing, and tracking what actually ranks. Most operators skip it.
InkSTR automates that entire pipeline and grounds it in your OwnerRez data, so every article is specific to your actual portfolio — and every reader is routed toward your commission-free direct booking flow instead of the OTAs.
The integration
What connecting them gets you
How OwnerRez data flows into inkSTR.
Listing details
Property specs and descriptions import from your OwnerRez listings, so your content reflects your real portfolio.
Property photos
Import your listing photo galleries directly into inkSTR’s image library for use in published articles.
Guest reviews
Review themes feed keyword and content research, grounding your strategy in what real guests say.
Booking & stay data
Stay history computes portfolio stats like occupancy and guest ratings that your articles can cite first-person instead of inventing industry numbers.
What inkSTR writes for OwnerRez operators
Every article targets real traveler or owner intent and routes readers toward your booking flow.
- Market and destination guides for each area you operate in
- Property guides that showcase amenities and unique features
- Seasonal travel content tied to your market’s demand patterns
- FAQ articles that answer the questions guests ask before booking
- Local experience content that positions your properties as the base
Who this is for
Property management companies
Portfolio operators use OwnerRez for channel management and inkSTR to scale content across every market they operate in — without adding headcount.
Independent owners
Even single-property operators benefit from automated local content that competes with the big OTA listings and drives direct bookings.
Multi-channel operators
Listed on Airbnb, Vrbo, and Booking.com through OwnerRez? InkSTR helps you build the direct channel that reduces your dependency on OTA commissions.
How to connect OwnerRez to inkSTR
- 1
Start an inkSTR project
Sign up, point inkSTR at your website, and pick your plan. PMS integration is a Scale-plan feature.
- 2
Connect OwnerRez
From your project’s Property Management Systems settings, connect with one-click OAuth. InkSTR only ever reads data.
- 3
Import your portfolio
Pull listings, photos, and reviews into your project — your OwnerRez account, channels, and booking rules stay untouched.
- 4
Generate your strategy
The Strategy Wizard grounds keyword research in your real portfolio and guest review themes.
- 5
Publish on autopilot
Auto-publish to Wix, WordPress, or any custom or AI-built site via API on the cadence you choose.
Real results
Not a demo — a live customer running this exact stack
A real OwnerRez + inkSTR customer, with numbers measured in their own site analytics and Google Search Console, not third-party estimates.
Hemlock Hills Cabin Rentals runs OwnerRez + inkSTR
788 → 5,195
Monthly Google clicks in 11 months
$309,775
Direct booking revenue in 14 months
A live published example
Best Cabins in the Mountains: 12 Top Smoky Mountain Picks
A real roundup published straight to Hemlock Hills’ OwnerRez-connected site — 12 real properties ranked by trip type, each with a direct-booking link to its live listing.
Don't have a self-hosted site yet?
InkSTR publishes to a self-hosted site — Wix, WordPress, or a custom or AI-built site. If you don’t have one connected to OwnerRez yet, we can help: get a direct booking site built for you, or launch a DIY template today.
Questions about the integration
From your project’s Property Management Systems settings, choose OwnerRez and connect with one-click OAuth. Once connected, you can pull listings, photos, and reviews into your project.
Property details, listing descriptions, amenities, photos, guest reviews, and booking history (used only to compute portfolio stats like occupancy). InkSTR never accesses payment details or guest contact information.
No. InkSTR only reads data from OwnerRez to inform content generation — it never books, messages, or edits anything in your account. Your channel connections and booking rules stay exactly as they are.
A couple of listing and messaging endpoints require an OwnerRez partnership approval beyond standard OAuth access. Reviews, bookings, and property data all work out of the box.
InkSTR supports multiple projects, each connected to a different OwnerRez account. Volume discounts start at 2 projects.
Other integrations
A few more tools inkSTR connects with.
InkSTR + Hospitable
Hospitable runs your direct bookings, calendar sync, and guest messaging. InkSTR writes the content that brings guests to your site in the first place — grounded in your real properties, reviews, and seasonal patterns.
Explore
InkSTR + Hostaway
Connect your Hostaway account and inkSTR pulls real listing details, photos, reviews, and guest messages into your content strategy — grounded in your actual portfolio.
Explore
InkSTR + CraftedStays
InkSTR publishes finished articles straight to your CraftedStays blog — titles, images, internal links to your own properties, all handled automatically.
Explore
Connect OwnerRez and see your first strategy.
Point inkSTR at your site, connect your tools, and see the content strategy it builds. Your first 3 articles are free.
3 free articles · Grounded in your real data · Cancel anytime