Case Study · 8 months
Maverick STR — the vacation rental management company behind inkSTR — started running the product on its own site in December 2025, growing Google Search clicks 6.1x (19 to 116 a month) and impressions 13.5x (1,371 to 18,514) in the eight months since, with 1,014 keywords now ranking and 132 articles published across 7 markets. Since February 2025, 53 leads have come in through Google or AI search. Every number is measured in Google Search Console and their own scheduling records, not estimated by a third-party tool.
Hockey Stick SEO
Google Search clicks per month, from Google Search Console, May 2025 through July 2026. Hover any month for impressions and keywords ranking.
Maverick STR's Search Console history stretches back well before its own inkSTR engagement: for the seven months from May through November 2025, clicks ranged from 19 to 31 a month, as a multi-market vacation rental management company based in Charleston, SC. In November 2025, the month before the program started, the site drew 19 clicks and 1,371 impressions, ranking for 117 keywords.
Maverick STR started running inkSTR on its own site in December 2025. Over the following eight months, 132 owner-focused articles went live — built pillar-and-cluster across all 7 managed markets: Charleston, SC, Nashville, TN, Palm Springs, CA, and more — each grounded in real details from the properties in the portfolio. Every article shipped with an answer-first structure, TL;DR summaries, and FAQ sections built from real searcher questions, with E-E-A-T signals and schema markup on every post, auto-published to Wix on a steady cadence.
By July 2026, Maverick STR's Search Console report read 116 clicks and 18,514 impressions a month — up from 19 clicks and 1,371 impressions the month before the program started, a 6.1x jump in clicks and a 13.5x jump in impressions — ranking for 1,014 distinct keywords, up from 117. And the real scoreboard, leads, tells its own story: since February 2025, 53 leads have been scheduled through Google or AI search.
The playbook
About these numbers
These numbers come from our own site over an eight-month engagement, measured in Google Search Console and our own scheduling records rather than third-party traffic estimates — the same playbook we ship to every inkSTR customer, running on the company that builds it.
Start free, publish your first articles this week, and let the curve do the rest.
3 free articles · Cancel anytime