Industry Data
Short-Term Rental Industry Benchmarks
Aggregated from real PMS booking and review data across 27 client portfolios (278 properties). Updated 2026-Q4.
All STR Operators
Direct Booking Sites
Hybrid Operators
Verified Industry Statistics
Every figure below is source-verified and reviewed before publication. Sources are linked: cite them, not us, for these numbers.
Market Size & Growth
In Hostaway’s Summer 2025 report, 62% of respondents reported using dynamic pricing tools.
Hostaway · 2025
In a November 2025 survey of 554 hosts, 89.9% said property management software is an essential tool.
Hospitable · 2026
In the survey, 71.3% of respondents said dynamic pricing tools are an essential tool.
Hospitable · 2026
In the survey, 48.9% of respondents said smart locks are an essential tool.
Hospitable · 2026
Across 2,248 vacation rental operators, 91% use payment processing software.
Hostfully · June 2026
77% of vacation rental operators use dynamic pricing software from day one.
Hostfully · June 2026
Among operators with 100 or more properties, 88% use vacation rental cleaning software.
Hostfully · June 2026
Marketing and analytics tool adoption rises from 23% among operators with 1–5 properties to 67% among operators with 100 or more properties.
Hostfully · June 2026
Operators in the study run an average of 13 integrations.
Hostfully · June 2026
On average, respondents paid for 3.2 software solutions.
Hostfully, 2020 Hospitality Trends in the Short-Term and Vacation Rental Industry · 2020
Professional vacation-rental management companies spend upwards of $50 per month per property on software tools that centralize and automate operations, processes, and the guest experience.
61% of STR operators used AI in 2025.
Hostaway, 2026 Short-Term Rental Report · 2026-01-16
AI adoption among short-term rental operators jumped to over 60% in 2025.
Hostaway, 2026 Short-Term Rental Report · 2026-01-16
91% of vacation rental operators use payment processing software.
Hostfully, 2026 Vacation Rental Tech Stack Report · June 2026
77% of operators with 1–5 properties use dynamic pricing software.
Hostfully, 2026 Vacation Rental Tech Stack Report · June 2026
88% of operators with 100+ properties use vacation rental cleaning software.
Hostfully, 2026 Vacation Rental Tech Stack Report · June 2026
Marketing and analytics software adoption rises from 23% among operators with 1–5 properties to 67% among those with 100+ properties.
Hostfully, 2026 Vacation Rental Tech Stack Report · June 2026
Smart home and IoT devices are used by 37% of vacation rental operators with 1–5 properties.
Hostfully, 2026 Vacation Rental Tech Stack Report · June 2026
Accounting-tool adoption ranges from 20% to 42% across vacation-rental operator portfolio sizes.
Hostfully, 2026 Vacation Rental Tech Stack Report · June 2026
The short-term vacation rental market size is expected to grow from $131.03 billion in 2025 to $142.55 billion in 2026.
ResearchAndMarkets.com · 2026-06-10 (updated 2026-06-10)
The U.S. short-term vacation rental market is projected to reach USD 76.46 billion in 2026.
Grand View Research · 2026-05-07 (updated 2026-05-07)
The global short-term rental market reached $119.1 billion in 2025 and is anticipated to expand to $279.4 billion by 2034.
Market Intelo · 2026-06-05 (updated 2026-08-13)
In 2026, the Short-Term Vacation Rentals (STRs) Market is estimated at USD 156.96 billion.
Global Market Statistics · 2026-07-02
The global short-term rental market size is predicted to increase from USD 153.06 billion in 2026 to approximately USD 371.54 billion by 2035.
Precedence Research · 2026-05-26 (updated 2026-08-13)
In the year 2026, the industry size of short-term rental is estimated at USD 154.33 billion.
Research Nester · 2025-09-18 (updated 2026-07-07)
The global short-term vacation rental market size is projected to grow from USD 165.7 billion in 2026 to USD 362.4 billion by 2033.
Grand View Research · 2026-06-10 (updated 2026-06-24)
The global short term rentals market was valued at USD 133.85 billion in 2025 and is expected to grow to USD 148.48 billion in 2026.
Global Growth Insights · 2025-12-02 (updated 2026-03-04)
The global short term rentals market size is projected at USD 148.48 billion in 2026.
Business Research Insights · 2026-03-11
The short-term vacation rental market size is expected to grow from USD 131.45 billion in 2025 to USD 145.73 billion in 2026.
Mordor Intelligence · 2026-01-19 (updated 2026-08-13)
Guest Behavior
Of respondents who mentioned looking at traveler reviews when booking, 63% read the most recent reviews, and an equal share say they look at both positive and negative reviews (54% for each).
Booking.com Partner Hub, The key info travelers look for on vacation rental listings · 2025-11-03
Recency of reviews (64%) and detailed written reviews (62%) are very or extremely important.
81% of respondents noted they would pay more for a property with stronger trust signals.
87% of travelers ages 30 to 44 read online reviews before booking a hotel or rental.
Alchemer, 2026 Hospitality Benchmarks: Hotels vs. Vacation Rentals · 2026
Reviews are “extremely influential” for 37% of travelers ages 30 to 44.
Alchemer, 2026 Hospitality Benchmarks: Hotels vs. Vacation Rentals · 2026
59% of travelers 61 and older read reviews before booking.
Alchemer, 2026 Hospitality Benchmarks: Hotels vs. Vacation Rentals · 2026
Reviews are “extremely influential” for 8% of travelers 61 and older.
Alchemer, 2026 Hospitality Benchmarks: Hotels vs. Vacation Rentals · 2026
Two in three travelers say verified reviews (68%) and overall review score (66%) are very or extremely important.
Repeat guests account for between 1% and 26% of total booking revenue, with a median of 5%.
eGlobal Travel Media · 2026-01-23 (updated 2026-01-26)
About 77% of repeat‑guest revenue flows back through OTAs.
eGlobal Travel Media · 2026-01-23 (updated 2026-01-26)
Guests who book directly return 28.3% of the time, compared with only 8.9% through Airbnb.
hostAI · 2026-01-24 (updated 2026-01-24)
Industry benchmarks put a 22% repeat‑guest rate as the target for portfolios serious about bypassing OTA fees (CUFinder, 2026).
hostAI (via CUFinder 2026) · 2026-01-16 (updated 2026-07-24)
Approximately 86% of guests who booked directly returned via the same channel, while nearly 89% of those who discovered a property on Airbnb rebooked on that platform.
hostAI (via CUFinder 2026) · 2026-01-16 (updated 2026-07-24)
By having systems to capture 15% of total bookings directly, that same infrastructure captures 84% of repeat guest bookings.
The Host Report · 2026-05-18 (updated 2026-05-18)
For portfolios not actively running retention programs, repeat‑guest rates land well below the 22% target.
hostAI (via CUFinder 2026) · 2026-01-16 (updated 2026-07-24)
Repeat guests represent a meaningful share of revenue for most vacation rental operators — typically 5–8%, and up to 26% for some.
hostAI · 2026-01-24 (updated 2026-01-24)
Operators recording less than 5% of bookings direct lose up to 87% of repeat guest revenue, while those with more than 30% direct bookings limit that loss to just 10%.
hostAI · 2026-01-24 (updated 2026-01-24)
87% of 30- to 44-year-olds read reviews before booking a hotel or rental.
Alchemer · 2026-08-13
87% of 30 to 44-year-olds read reviews before booking, and reviews are “extremely influential” for 37% of them.
Alchemer · 2026-08-13
Just 59% of travelers 61 and older read reviews before booking, and only 8% find them “extremely influential.”
Alchemer · 2026-08-13
87% of high-value 30–44 travelers read reviews before booking, versus just 59% of the 61+ crowd.
Alchemer · 2026-08-10
Roughly 95% of guests check reviews before booking a vacation rental.
Stay-Buddy · 2026-06-14
95% of travelers read reviews before booking, and 93% say those reviews influence their decisions.
Hotelagio · 2026-07-15
95% of travelers read reviews before booking hotels or experiences.
SQ Magazine · 2026-03-17
83% of travelers read TripAdvisor reviews before booking a hotel.
Searchlab · 2026-08-14
Four out of five participating travelers (81%) always or frequently read reviews before booking a place to stay.
TripAdvisor investor relations · 2026-08-10
Approximately 90% of consumers read online reviews before making purchases, with about 88% trusting them as much as personal recommendations.
Wisernotify · 2026-08-03
From 2022 to 2026, the average U.S. short-term rental booking window dropped from 19 days to approximately 15 days, according to PriceLabs data.
Staystra · 2026-06-23
In 2026, the average booking window for U.S. vacation rentals shrank 3% to 22.3 days as average length of stay grew from 4.0 nights to 4.42 nights.
The Host Report · 2026-05-18
In 2026 data referencing 2025 trips, 32% of vacation rental bookings were made within seven days of check‑in.
Buildup Bookings · 2026-08-12
The national average Airbnb booking window in the U.S. shrank to 29 days in 2026, according to PriceLabs.
AirROI · 2026-03-29
The average U.S. booking window for vacation rentals shrunk from 23 days to 22.33 days in 2026.
Rentals United · 2026-05-21
In 2026, major U.S. metropolitan markets now average booking windows of 7 to 14 days from booking to check-in, down from 16 to 18 days in 2025.
Triad Vacation Rentals · 2026-06-17
In 2026, the average booking lead time across U.S. vacation rentals fell to 26 days, down from 31 days in the previous year, a 23% year-over-year decrease.
Beyond Pricing · 2026-07-07
The average U.S. booking window for vacation rentals declined to 22.3 days in 2026, down from 23 days.
MyVRP · 2026-07-03
In January 2026, the average booking lead time for short-term rentals fell from 19 days in 2022 to 15 days in 2026, according to PriceLabs data.
ListingOK · 2026-06-08
By May 31, 2026, the average booking lead time for certain providers reached 51 days, compared to 37 days for the same period in 2025.
BnBNews.gr · 2026-06-16
Direct Booking & OTAs
For property managers using Property Management Software, Vrbo states a 5% booking fee for bookings made through its family of sites; in some regions, such as Europe, Australia, or New Zealand, the fee may be 12%–15%.
Vrbo Help · 2026-09-28
Airbnb now charges most hosts a single host-only service fee of 15.5% of the booking subtotal, deducted from the payout.
Hostfully · 2026-08-14
Airbnb standardized the host-only fee to a flat 15.5% in late 2025, replacing earlier ranges.
StayKit · 2026-08-01
Airbnb charges 15.5% of the booking subtotal under the host-only model, while property management software connected hosts on VRBO typically pay about 5% per booking.
Staystra · 2026-07-17
Airbnb moved to a single 15.5% host-only service fee by late 2025, and by mid-2026 that host-only fee is the default in every market Airbnb operates in.
BNBCalc · 2026-08-14
In 2026, Airbnb takes 15.5% of the booking subtotal (including nightly rate, cleaning fee, pet fee, and extra guest charges) as the host service fee for most hosts.
Staystra · 2026-07-15
Most Airbnb hosts pay a 15.5% service fee on bookings, with some paying 14%–16%, and hosts for listings in Brazil and Mexico paying 16%.
Airbnb Help Center · 2026-08-13
Airbnb is combining both guest and host service fees into a single 15.5% service fee paid by the host, with listings in Brazil and Mexico remaining at 16%.
Airbnb Resource Center · 2026-07-25
Direct bookings have grown from 16% of bookings in 2021 to 20% in 2025 for the average operator on Hostfully’s platform.
Hostfully · 2025
Approximately 77% of repeat guest revenue in vacation rentals still flows through OTAs such as Airbnb, VRBO, or Booking.com.
hostAI · 2025
Among hosts using direct-booking software, 47.2% of bookings came from Airbnb, 31.6% from direct booking sites, and 21.2% from all other channels in 2025.
OTAs and platform-based bookings held 81.4% of the United States vacation rental market share in 2025, while direct booking websites are projected to grow at an 8.5% CAGR through 2031.
Hosts saved $6.9 million in OTA fees in 2025 by shifting bookings to direct channels.
Hospitable (via 10min Hotel) · 2025
Direct booking revenue rose 91% year-over-year in 2025, reaching $53.7 million for hosts using Hospitable.
Hospitable (via Hostcamp) · 2025
In the US, Airbnb holds 43% of short-term rental bookings, with direct bookings and Vrbo each at 28% and Booking.com at 8%.
FreeWyld Foundry · 2024–2025
Direct bookings generate 37% of revenue in vacation rentals, compared with 35% for Airbnb, 24% for Vrbo, and 4% for Booking.com.
CasaVate · 2025
Airbnb accounts for 45% of vacation rental reservations, direct bookings 26%, Vrbo 21%, and Booking.com 8%.
CasaVate · 2025
In 2024, direct booking sites accounted for nearly 34% of short-term rental bookings, second only to Airbnb’s 46%.
StayFi · 2025
Regulations
Only an estimated 22 percent of short-term-rental properties were permitted.
City of Portland, Short-term Rental Regulation: Enforcement is lax and effect ... · 2026-03-24
The initial short-term rental permit includes a one-time $150 fee; there is no fee for renewals.
City of Indianapolis, Indy.gov, Landlord and Short-Term Rental Registries · 2026-09-18
The City of Henderson requires an $820 annual registration fee for short-term rentals.
Nevada Legislative Counsel Bureau, Short-term Rentals in Nevada · 2026-04-12
The Office of Special Enforcement granted more than 460 new registrations in FY26 (July 2025 through June 2026), bringing active approved hosts to over 3,500.
New York City Office of Special Enforcement · 2026-09-23
An analysis of 3,734 licenses associated with short-term rental bookings found that 1,327 licenses were inactive, expired, or ineligible license types.
Philadelphia City Controller, Short-Term Rentals Review · 2026-06-23
Of the 770 markets where HostReady had a verified answer, 746 required a licence or permit to operate a short-term rental.
HostReady, The State of Short-Term Rental Regulation · 2026-08-28
Across 293 markets with a verified fee, the median short-term rental licence fee was $151 a year.
HostReady, The State of Short-Term Rental Regulation · 2026-08-28
47 markets capped the total number of short-term rental permits issued.
HostReady, The State of Short-Term Rental Regulation · 2026-08-28
AI Search
AI-powered search now handles over 40 percent of all web queries globally.
Digital Strategy Force · 2026-03-28
For the first time, AI-mediated search interactions account for more than 40 percent of all web queries globally, up from an estimated 22 percent at the end of 2025.
Digital Strategy Force · 2026-03-28
Google remains the dominant player with approximately 78 percent of the overall search market, but its share of AI-specific queries is lower, at roughly 55 percent.
Digital Strategy Force · 2026-03-28
Google still holds roughly 80% of search, but AI platforms are taking 15-20% of informational query volume.
Digital Applied · 2026-04-08
ChatGPT holds approximately 60.7 percent of the global AI-chat assistant share as of January 2026 per Similarweb.
Presenc AI · 2026-05-22
Google still holds approximately 80 percent of total global query volume, but AI platforms are taking an estimated 15 to 20 percent of informational query volume as of Q1 2026.
Presenc AI · 2026-05-22
ChatGPT has 900 million weekly active users, processes 2.5 billion prompts per day, and just hit roughly 17% of all global digital queries.
QuickSEO · 2026-07-02
Google's dominance remains impressive, controlling 89.87% of the global search market share in 2026.
Sedestral · 2026-02-19
As of February 2026, ChatGPT (excluding Copilot) attracts 60.7% of all AI search traffic.
Sedestral · 2026-02-19
When you add Microsoft's Copilot share of 13.2%, their combined hold reaches 73.9% of AI search traffic.
Sedestral · 2026-02-19
Operations
The average small business owner spends 6.3 hours per week on social media activities, according to a survey of 200 European SMB owners conducted in May 2026.
Picmim · 2026-06-16
51% of small business owners and operators reported that creating content, including writing copy and finding images, was among their most time-consuming marketing tasks.
MarketingCharts · 2025-11-03
34% of small business owners and operators reported that posting on social media was among their most time-consuming marketing tasks.
MarketingCharts · 2025-11-03
52% of small business owners and operators said they regularly delay or postpone their marketing.
MarketingCharts · 2025-11-03
70% of small businesses spend less than five hours weekly addressing marketing challenges, according to a survey of nearly 6,000 small businesses across 25 countries.
Fiverr International Ltd. · 2025-08-05
Among small businesses that spend time on social media for business purposes, the average weekly time spent is 5 to 10 hours.
BIA Advisory Services · 2024-05-30
66% of small businesses identified posting content with the right message as their biggest content-creation obstacle.
BIA Advisory Services · 2024-05-30
59.76% of small businesses devote less than 10 hours per week to content marketing.
Service Direct · 2024-12-02
87.81% of small businesses devote less than 40 hours per week to content marketing.
Service Direct · 2024-12-02
A 2025 study across 541 Airbnb listings in 34 countries found that properties using dynamic pricing saw an average 36.3% increase in gross revenue per unit, a 37.3% increase in nights booked per unit, a 46.2% increase in gross bookings per unit, and a 0.7% decrease in Average Daily Rate (ADR).
Your.Rentals / PriceLabs · 2025
Dynamic pricing boosts vacation rental revenue by 10% to 40% annually, with properties typically earning 10.7% more in RevPAR without changes to marketing or operations.
AvantStay · 2026
Operators who moved from static to dynamic pricing across 541 Airbnb listings saw revenue climb 36% on average, with the top end reaching +36.3%.
MagicBnB · 2026
Wheelhouse's published research documents a 22% average revenue improvement for vacation rental properties using dynamic pricing tools.
Wheelhouse (via BoringHost) · 2026
Industry data cited by BoringHost puts the revenue impact of dynamic pricing at 15% to 40%, with most studies showing a 20% to 30% increase being the most common range.
BoringHost · 2026
Properties employing dynamic pricing models can see annual revenue boosts of 10% to 40%, with an average 10.7% increase in revenue per available room (RevPAR) year on year.
FutureStay · 2026
Marketing & Search
The average cost per lead through organic search is $14.02 compared to $36.53 for paid search, a 61% cost advantage for SEO.
SEO vs PPC: Complete Comparison Guide for 2026 · 2026-03-20
Organic search generates leads at roughly $31 each, compared with about $198 per lead from paid search, according to SeoProfy.
SEO vs. PPC for Small Businesses: Which Delivers Better ... · 2026-08-12
Organic leads cost about 84% less than paid search leads.
SEO vs. PPC for Small Businesses: Which Delivers Better ... · 2026-08-12
SEO delivers 748% ROI vs PPC at 36% long-term ROI.
SEO ROI Statistics 2026: 35 Benchmarks by Industry · 2026-07-10
Organic leads cost $31 each, while PPC leads cost $181 each.
SEO ROI Statistics 2026: 35 Benchmarks by Industry · 2026-07-10
Across all industries, the average cost-per-lead for organic search is £14, compared to £44 for PPC, a 68% cost advantage for SEO.
SEO vs PPC: Cost, ROI & Performance Data (2026) · 2026-08-16
The average ROI for SEO is 748%, compared with 200% for PPC.
SEO vs PPC: Cost, ROI & Performance Data (2026) · 2026-08-16
Across all industries, US paid-search leads average $66.69 in 2026, ranging from roughly $40 (physicians) to $132 (legal) per WordStream.
Cost Per Lead Benchmarks in the USA (2026) · 2026-08-29
Attorneys & Legal Services had an average paid-search cost per lead of $131.63 in WordStream/LocaliQ’s 2026 Google Ads Benchmarks.
Cost Per Lead Benchmarks in the USA (2026) · 2026-08-29
Physicians & Surgeons had an average paid-search cost per lead of $40.04 in WordStream/LocaliQ’s 2026 Google Ads Benchmarks.
Cost Per Lead Benchmarks in the USA (2026) · 2026-08-29
77% of travelers searched online for accommodation and/or locations when seeking travel inspiration.
TrustYou · 2017-02-04
40% of U.S. adults said they often use an internet search engine when booking travel transportation.
Morning Consult · 2023-06-28
58% of leisure travelers began with search when planning travel.
Kenshoo · 2014-05-21
64% of business travelers began with search when planning travel.
Kenshoo · 2014-05-21
In North America, 10% of travelers started their flight search on Google Flights.
OAG · 2017-03-27
Among Millennials, 21% started their flight search on Google Flights.
OAG · 2017-03-27
56% of U.S. leisure trip-planners now use AI for trip planning (Phocuswright, Feb 2026).
AtlasPerk GEO for Travel Businesses: AI Search Optimization (2026) · 2026-02-16 (Phocuswright)
25.11% of all Google searches now show AI Overviews, up from 13.14% in March 2025 (Conductor, 2025, 21.9M queries analyzed).
AtlasPerk GEO for Travel Businesses: AI Search Optimization (2026) · 2025-09-xx (Conductor)
AI referral traffic currently represents 1.08% of total web traffic across all industries, with ChatGPT driving 87.4% of AI referrals (Conductor, 2026).
AtlasPerk GEO for Travel Businesses: AI Search Optimization (2026) · 2025-09-xx (Conductor)
Organic Google search drives 27.3% of inbound traffic for travel companies, while Google Ads or paid search drives 24.2%, together making 52% of total inbound (Vamoos GEO Study, May 2026).
Vamoos GEO Study May 2026 · 2026-05-23 (Vamoos study)
Traffic from AI sources to U.S. travel sites grew 194% year-over-year in May 2026 and is up 2,215% since October 2024 (Adobe, 2026).
Adobe Blog - AI traffic to travel sites soars nearly 200% · 2026-06-17 (Adobe)
In the first quarter of 2026, AI-driven visits to travel sites grew 233% year-over-year, marking a record high (Adobe Quarterly AI Traffic Report Q2 2026).
Adobe Blog - AI traffic to travel sites soars nearly 200% · 2026-06-17 (Adobe)
AI traffic to travel sites in the first quarter of 2026 accounted for a 233% YoY increase, with AI visit share now 233% higher than the same period in 2025 (Adobe Quarterly AI Traffic Report Q2 2026).
Adobe Blog - AI traffic to travel sites soars nearly 200% · 2026-06-17 (Adobe)
Across Adobe’s dataset, travel saw 233% YoY growth in AI visit share in Q1 2026, making it the second-fastest growing industry behind retail (Adobe Quarterly AI Traffic Report Q2 2026).
Adobe Blog - AI traffic to travel sites soars nearly 200% · 2026-06-17 (Adobe)
In May 2026, AI traffic to U.S. travel sites reached 194% YoY growth, compared to just 11% growth for overall digital traffic to travel sites (Adobe).
Adobe Blog - AI traffic to travel sites soars nearly 200% · 2026-06-17 (Adobe)
Occupancy & Rates
The average U.S. Airbnb host earns about $14,000 in supplemental income per year, with average monthly earnings of $4,300.
Hostex · 2026-07-23
The national average annual revenue for all short‑term rental properties is approximately $44,000 per year in 2026.
GoWithSurge · 2026-07-29
The national median annual Airbnb income for all U.S. hosts is approximately $14,000 per year.
Rakidzich · 2026-03-04
US hosts earn approximately $14,000–$44,000 per year on average, according to DemandSage.
AirROI · 2026-08-13
The Florida Keys saw vacation rental occupancy rates jump over 45% in 2026 compared to 2025, with ADR reaching $385.
BNBStats · 2026-07-23 (updated 2026-07-23)
AirDNA forecasts US short-term rental occupancy will average 57.4% in 2026, with large markets in July 2026 ranging from 47% occupancy in Atlanta to 70% in New York.
MagicBnB · 2026-08-09 (updated 2026-08-10)
AirDNA’s 2026 STR Outlook projects average national short-term rental occupancy at 57.4% for 2026, slightly above the 57.0% pre-pandemic benchmark.
StaySTRA · 2026-07-20 (updated 2026-07-22)
For March 2026, paid guest occupancy in vacation rental homes in Greater Palm Springs was 51.6% and the ADR was $443.
Visit Greater Palm Springs · 2026-07-23 (updated 2026-07-23)
For February 2026, paid guest occupancy in vacation rental homes in Greater Palm Springs was 47.7% and the ADR was $385.
Visit Greater Palm Springs · 2026-07-23 (updated 2026-07-23)
For January 2026, paid guest occupancy in vacation rental homes in Greater Palm Springs was 33.8% and the ADR was $370.
Visit Greater Palm Springs · 2026-07-23 (updated 2026-07-23)
AirDNA's 2026 Outlook Report projects US STR occupancy easing by 1% with ADR rising 1.5% and available listings growing 4.6% to approximately 1.68 million properties.
AirROI · 2026-05-05 (updated 2026-06-19)
During the July 4th 2026 holiday weekend, national short-term rental occupancy is pacing up 6.5% year-over-year and ADR is 5.5% ahead year-over-year.
Key Data · 2026-06-04 (updated 2026-08-08)
US short-term rental occupancy is forecast to average 57.4% in 2026 — above the pre-pandemic average of 57.0%.
BuildUp Bookings · 2026-08-12 (updated 2026-08-12)
Fees & Pricing
Properties that switch from static to dynamic pricing typically see a 15–40% revenue increase, with 20–30% being the most common outcome.
Boring Host · 2026-05-16
Professional management typically increases revenue 30–70% through optimization most owners skip, effectively capturing more of a property's potential revenue.
Roam Management · 2026-04-14
In Phoenix, a professionally managed Airbnb listing generates $52,506 in annual revenue, compared with $24,711 for an individually hosted property, a 113% revenue gap.
AirROI · 2026-03-23
AirROI data across six major U.S. markets shows professionally managed Airbnb listings earn 26–113% more annual revenue than individually hosted properties.
AirROI · 2026-03-23
Across six major U.S. markets, professionally managed listings command 29–91% higher nightly rates than individual hosts in the same markets.
AirROI · 2026-03-23
AirROI data across nine U.S. markets shows professionally managed listings earn 6–94% more annual revenue than self-hosted properties.
AirROI · 2026-04-14
In Joshua Tree, California, professionally managed Airbnb listings earn 87% more annual revenue than self-hosted properties, pulling $76,005 annually versus $40,671.
AirROI · 2026-04-14
In Austin, Texas, professionally managed Airbnb listings earn 94% more annual revenue than self-hosted properties, generating $44,864 annually versus $23,162.
AirROI · 2026-04-14
Professionally managed short-term rentals earned 39% more in monthly revenue than self-managed listings from July 2025 to June 2026.
Stay In TX (citing AirDNA/Hometime) · 2026-06-09
Professionally managed short-term rentals in the same period earned 43% higher average daily rates than self-managed listings.
Stay In TX (citing AirDNA/Hometime) · 2026-06-09
The 2026 national average for full-service vacation rental management is roughly 20% to 25%.
RapidEye · 2026-07-13 (updated 2026-08-13)
Short-term rental property management typically costs between 15% and 30% of gross nightly revenue.
Mavericks TR · 2026-05-31 (updated 2026-06-01)
Short-term and vacation rentals typically command 20-40% of rental income.
All Property Management · 2018-09-10 (updated 2026-08-10)
Full-service vacation rental management commissions commonly run from about 20% to 35% of gross booking revenue, with most operators clustering in the mid-20s.
Host Genius · 2026-05-22 (updated 2026-07-18)
Short-term rental managers usually charge 25–40% of rental revenue.
Baselane · 2025-12-11 (updated 2026-08-13)
Most short-term and vacation rental management companies charge about 25% of gross bookings for full service.
TIDY · 2024-03-26 (updated 2026-08-14)
Property management fees for short-term rentals typically range from 15% to 30% of gross booking revenue.
AirROI · 2026-02-10 (updated 2026-08-09)
Globally, the average commission for Airbnb property management is 22–28% of gross booking revenue.
PinnaclePath · 2026-05-08 (updated 2026-07-30)
Methodology
- First-party benchmarks are computed from booking and review data in property management systems (Hospitable, OwnerRez, Hostaway) connected to inkSTR client projects. We report medians and the middle-half range (25th to 75th percentile), never averages skewed by outliers.
- Privacy floor: a benchmark bucket is only published when at least 5 distinct portfolios contribute to it, and we never publish portfolio sizes or absolute revenue figures.
- External statistics are gathered with their original source, verified against the source page, and human-reviewed before appearing here. Each is dated; stats older than two years are retired.
- Benchmarks are recomputed quarterly.
Citing this data? Link to inkstr.co/benchmarks and attribute first-party figures to “inkSTR benchmark data”.
Put the numbers to work
- Free STR calculators turn ADR and occupancy into RevPAR and revenue for your own portfolio.
- Customer case studies show what measured organic growth looks like against these baselines.
- Google Search Console guide covers the first-party data source behind the search figures inkSTR reports.
- How inkSTR works explains where verified statistics enter the writing pipeline.