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Industry Data

Short-Term Rental Industry Benchmarks

Aggregated from real PMS booking and review data across 27 client portfolios (278 properties). Updated 2026-Q4.

All STR Operators

Average Daily Rate (ADR)
$398
median · middle half $307 to $731
25 portfolios
Occupancy Rate
50%
median · middle half 41.25% to 65.75%
22 portfolios
Direct Booking Share
6%
median · middle half 1.5% to 14.5%
15 portfolios
Average Guest Rating
5 / 5
median · middle half 4.9 / 5 to 5 / 5
20 portfolios

Direct Booking Sites

Average Daily Rate (ADR)
$500
median · middle half $307 to $741
17 portfolios
Occupancy Rate
48%
median · middle half 41.5% to 61.5%
15 portfolios
Direct Booking Share
4%
median · middle half 2% to 11.5%
10 portfolios
Average Guest Rating
5 / 5
median · middle half 4.9 / 5 to 5 / 5
13 portfolios

Hybrid Operators

Average Daily Rate (ADR)
$380
median · middle half $212 to $648
6 portfolios
Occupancy Rate
60.5%
median · middle half 54.5% to 69.5%
6 portfolios
Average Guest Rating
5 / 5
median · middle half 5 / 5 to 5 / 5
5 portfolios