Site Audit & Technical SEO
Broken pages, missing titles, duplicate metadata, and slow loads quietly cap what your content can rank for. The site audit finds them, and fixes the ones it can, in one click.
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Definition
What is Site Audit & Technical SEO?
The inkSTR site audit is a technical SEO crawl of your website that finds the issues holding rankings back: broken pages and links, missing or duplicate titles and meta descriptions, thin content, missing schema, slow Core Web Vitals, and pages that cannibalize each other. Findings are grouped by severity, and the ones inkSTR controls can be fixed with one click.
Key takeaways
- A DataForSEO-powered crawl checks up to 100 pages for 15 technical issue types, plus a real Core Web Vitals measurement of your homepage.
- A free weekly broken-link monitor runs on every plan and every active project, checking your pages and the links they point to.
- Duplicate content and cannibalization are detected from your own Search Console data, not guessed from titles.
- One-click fixes cover what inkSTR publishes; everything else comes with a specific instruction.
Scale only. Last reviewed .
How it works
How Site Audit & Technical SEO works in inkSTR
A site-wide technical crawl checks every page for the issues that hold rankings back, from broken links and missing titles to duplicate metadata and absent schema, plus a real Core Web Vitals measurement of your homepage.
Crawl the site
Pages are discovered from your sitemap and crawled with a real browser profile. Sites that block bots are reported as blocked, not as having no pages.
Classify issues
Findings are grouped by type and severity: crawl errors, on-page metadata, content quality, structured data, and performance.
Fix what we can
Metadata and schema on inkSTR-published articles are fixed in one click and pushed live through the normal update path.
Keep watching
The broken-link monitor runs weekly and adds new findings to your Next Actions queue. Fixed links resolve themselves on the next scan.
What you get
A full technical crawl with one-click fixes
Grounded in the real pipeline, not a marketing checklist.
15 technical issue types per crawl
Broken pages, non-indexable pages, missing or duplicate titles and descriptions, missing or multiple H1s, slow loads, missing canonicals, missing schema, and missing image alt text, across up to 100 pages per crawl.
Real Core Web Vitals, not estimates
Every crawl runs a genuine Lighthouse audit of your homepage, LCP, CLS, TBT, and performance score, the same metrics Google uses.
One-click fixes where fixes are possible
Missing canonical tags and missing image alt text on content inkSTR manages get dedicated one-click fix flows, no ticket to a developer required.
Duplicate and cannibalization detection
Duplicate titles and descriptions get flagged page by page, so two of your own pages never quietly compete for the same query.
Side by side
inkSTR vs. a standalone crawler tool
Where the difference shows up in practice. No invented numbers on either side.
| Where it matters | InkSTR | A standalone crawler tool | Why it matters |
|---|---|---|---|
| Fixing | One-click fixes for issues on content inkSTR published. | A report to hand to a developer. | Most technical audits die in the handoff. |
| Cost | Included on Scale; broken-link monitoring is free on every plan. | A separate subscription. | Site health is table stakes, so it should not be a separate line item. |
| Cannibalization | Confirmed by Search Console co-ranking and an intent check, then routed to differentiate or consolidate. | Title similarity guesses. | Two relevant pages showing for a broad query is healthy coverage, not a problem to merge. |
| Core Web Vitals | Real measurement of the homepage. | Estimates or lab scores only. | Field data is what Google uses. |
Fixing
InkSTR: One-click fixes for issues on content inkSTR published.
A standalone crawler tool: A report to hand to a developer.
Why it matters: Most technical audits die in the handoff.
Cost
InkSTR: Included on Scale; broken-link monitoring is free on every plan.
A standalone crawler tool: A separate subscription.
Why it matters: Site health is table stakes, so it should not be a separate line item.
Cannibalization
InkSTR: Confirmed by Search Console co-ranking and an intent check, then routed to differentiate or consolidate.
A standalone crawler tool: Title similarity guesses.
Why it matters: Two relevant pages showing for a broad query is healthy coverage, not a problem to merge.
Core Web Vitals
InkSTR: Real measurement of the homepage.
A standalone crawler tool: Estimates or lab scores only.
Why it matters: Field data is what Google uses.
Who it is for
Site Audit & Technical SEO by business type
The same engine adapts its audience, vocabulary, and calls to action to the business you run.
Direct booking owners
Property and booking pages are checked for missing titles, broken links, and schema, the pages where a technical fault costs a reservation.
ExploreHome services & trades
Service-area pages multiply fast and drift out of sync. The audit catches duplicate metadata and broken internal links across all of them.
ExploreMulti-location businesses
Crawl every location page with one project setting and fix metadata consistently across the estate.
ExploreMeasured results
What it looks like on a real site
Every figure below is measured in Google Search Console, Google Analytics, or the business's own records, never estimated by a third-party tool.
19 → 116
Monthly organic clicks in 8 months
Maverick STR
The management company behind inkSTR, running the product on its own site across 7 markets, with 132 articles published in eight months. Traffic figures are measured in Google Search Console.
Read the Maverick STR case studyFrequently asked questions about Site Audit & Technical SEO
On demand, run a crawl whenever you want a current picture, typically after a site change or before a content push. Crawls keep running server-side even if you close the page.
No. The audit is read-only. The one-click fixes for canonicals and alt text only apply when you trigger them, and everything else comes back as findings with clear guidance.
Up to 100 pages per crawl, which covers the full blog and core pages for most sites. It prioritizes your sitemap so the pages that matter get checked first.
Every page in your sitemap, every internal link on those pages, and a capped set of outbound links. Internal 4xx and 5xx responses are reported. For outbound links, sites that reject automated requests are not counted as broken, which avoids the false positives common to link checkers.
inkSTR reads the sitemap location from robots.txt first, then tries the common paths. If your sitemap URL shows a themed 404 in a browser, the site's sitemap route is broken and needs to be re-enabled in your SEO plugin. If it returns 403, a firewall is blocking inkSTR's server and needs an allowlist entry.
Yes. The crawl covers every page it discovers, including the homepage, property pages, and service pages. Fixes are only applied to content inkSTR publishes; other pages get a precise description of the fix.
Go deeper
Related reading
Guides, playbooks, and tools that explain the ideas behind this feature.
More of what inkSTR does
A few more capabilities worth a look.
See Site Audit & Technical SEO on your own site.
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