UTM Link Builder
Add UTM parameters to any URL for campaign tracking in GA4 or your analytics tool of choice. Existing query parameters are preserved, and existing utm_ keys are overwritten rather than duplicated.
Free, no signup, and everything runs in your browser.
UTMs tell you about campaigns. Not organic.
InkSTR connects Google Search Console directly, so you can see clicks, impressions, and position for every article it publishes without tagging a single link.
Common questions
About the UTM Link Builder.
Source is where the traffic came from (newsletter, google, partner-site). Medium is the channel type (email, cpc, social). Campaign is the specific initiative (spring-promo). Term is for paid keywords and content distinguishes two variants of the same link.
No. Tagging a link between two pages on your own site restarts the analytics session and overwrites the original acquisition source, so you lose the record of how the visitor actually found you.
Yes, and it causes more reporting mess than anything else here. GA4 treats Email and email as separate values, which splits one campaign across two rows. Pick lowercase and apply it consistently.
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Stop doing this by hand every week.
InkSTR researches the keywords, writes the articles, and publishes them to your site on a schedule.
3-day free trial · your first 3 articles included · nothing charged during the trial
https:// is assumed if you leave it off.
Where it came from: newsletter, google, partner-site.
The channel type.
The specific initiative.
Paid keyword, for ad campaigns.
Distinguishes two variants of the same link.
Your tagged URL
https://example.com/cabins?utm_source=newsletter&utm_medium=email&utm_campaign=spring-promo
Existing query parameters on your URL are preserved, and existing utm_ keys are overwritten rather than duplicated. Keep everything lowercase: GA4 treats “Email” and “email” as different values, which splits one campaign across two rows. Never put UTM tags on links between pages of your own site, because that restarts the session and overwrites how the visitor originally found you.