UTM Link Builder
Add UTM parameters to any URL for campaign tracking in GA4 or your analytics tool of choice. Existing query parameters are preserved, and existing utm_ keys are overwritten rather than duplicated.
Free, no signup, and everything runs in your browser.
UTMs tell you about campaigns. Not organic.
InkSTR connects Google Search Console directly, so you can see clicks, impressions, and position for every article it publishes without tagging a single link.
Common questions
About utm link builder.
More free tools
No signup on any of them.
Occupancy, ADR and RevPAR Calculator
The three numbers that describe a rental's performance.
ExploreDirect Booking Savings Calculator
What shifting bookings off the OTAs is actually worth.
ExploreVacation Rental Keyword Generator
Keyword ideas for your market: booking intent, destination, and AI-search questions.
Explore
Stop doing this by hand every week.
InkSTR researches the keywords, writes the articles, and publishes them to your site on a schedule.
3 free articles · No credit card required
https:// is assumed if you leave it off.
Where it came from: newsletter, google, partner-site.
The channel type.
The specific initiative.
Paid keyword, for ad campaigns.
Distinguishes two variants of the same link.
Your tagged URL
https://example.com/cabins?utm_source=newsletter&utm_medium=email&utm_campaign=spring-promo
Existing query parameters on your URL are preserved, and existing utm_ keys are overwritten rather than duplicated. Keep everything lowercase: GA4 treats “Email” and “email” as different values, which splits one campaign across two rows. Never put UTM tags on links between pages of your own site, because that restarts the session and overwrites how the visitor originally found you.